About Us
Art Matters - Sedona Arts Center Newsletter
Issue No. 26–October 2014

In This Issue
A Desk in the Barn

Plein Air Festival

School of the Arts

Gallery News

Member's Corner


Oct 3: Poet’s Corner at 4 p.m. Gallery openings 5–8 p.m.

Oct 5 or 11: Fun with Art and Wine BOTH ARE SOLD OUT

Oct 15: Book Signing for Sedona’s Best Artists

Oct 18–25: 10th Annual Plein Air Festival. Check SedonaPleinAirFestival.org for a full schedule of activities.

Oct 23: “Art and Wine: A Confluence of the Senses” at Alcantara Vineyards 4–7 p.m.
Buy tickets online

Oct 25: Deadline to apply for ArtBox Institute

Lucy's Blog

Support the Arts

Not a member yet?
Click here and support the arts and our mission!



































































































































































Pam Frazier, Executive Director

We have just concluded our annual Audit, which shows that we ended our Fiscal 2014 year with a small but respectable "surplus," as the auditor calls it. Great news, even if the black numbers are modest.

I thought I’d share with you some other numbers that reflect what the Sedona Arts Center accomplished between July 1, 2013 and June 30, 2014. If you attended our 56th Annual Members’ Meeting last week, you’ve heard all of this, so feel free to skip to the next section.

Sedona Arts Center is a small but relatively complex organization. Our three main "businesses," if you want to call them that, are the School of the Arts, the Members’ Fine Art Gallery, and Events. The information that follows will give you an idea of what we’ve been up to.

School of the Arts 

  • Conducted 60 workshops including three off-site expeditions: Colorado River, San Francisco and Capitol Reef National Park
  • Approximately 75% of workshop students came from outside the area, supporting the local economy
  • Conducted 91 ongoing weekly classes (ceramics, painting, drawing, sculpture, jewelry)
  • For a total of 996 individuals, 18% of whom enrolled in more than one offering (1,214 enrollments total)
  • These courses were taught by instructors from all over the country
  • We were able to award over $13,000 in scholarships from three scholarship funds: Kling, Gretchen Lopez, SAC general
  • Multi-day Art Immersions for middle-school students in West Sedona and Big Park schools: 211 students Twice
  • New Crash Courses were added to the curriculum and have proved to be very popular. Click here

Members’ Fine Art Gallery

  • Artists must be a SAC Member and must be Juried-In in order to display and sell art in this gallery.
  • More than 100 artists are represented, most of whom are local and many of whom have national reputations.
  • The diversity of mediums is staggering. Top-selling mediums, in descending order, are jewelry, paintings (oil, acrylic, watercolor, mixed media, pastel combined), sculpture, ceramics, glass
  • Visitation to the gallery alone: 26,600
  • The Gallery is open 363 days a year, and staffing is heavily dependent on Volunteers who contributed more than 2,000 hours in the gallery alone.
  • 15-35 artist demonstrations take place each month.


  • We adopted a Native American theme for our 9th annual Plein Air Festival in October of 2013. The theme for our 10th annual event is Art and Wine, which takes place this month, October 18–25! 
  • Expanded the Annual PhotoFest last June to include one free day, one ticketed day and four photography workshops
  • Loving Bowls, coming up again on December 13, 2014, is an annual fundraiser where proceeds are shared with local charities.
  • Lots of smaller events including “Pop-Up” exhibitions

Income Sources

  • School 34%
  • Gallery 33%
  • Events 12%
  • Contributions 21%
  • 79% is an unusually high percentage of earned income among nonprofit arts organizations. Of 219 Arts & Culture NPOs in Arizona the average is 54% contributed and 46% earned (Source Cultural Data Project 2013)

Partnerships We worked with lots of other organizations to accomplish more together than we could alone:

  • Sedona International Film Festival, Red Earth Theatre, SVAC (Board sponsored scholarships to 3 High School students), Sedona Culture Collaborative, Hummingbird Society, Sedona Camera Club, and others
  • Special Exhibition Gallery hosted 22 exhibits (of which 10 were SAC shows) with short intervals for cleaning and resetting the space. These included an International Raku Exhibition, Arizona Pastel Artists Association, Northern Arizona Watercolor Society (twice), Verde Valley Weavers & Spinners, Gay Pride, 2 Member Co-ops, Individual Artists (Ed Jaskulski, Alok, Liz Learmont, Joanie Wolter & Friends, Larry Green, Mike Upp, etc.)

And we did this with 6 Full-time and 4 Part-time employees and more than 100 Volunteers (we could not maintain this level of activity/service without our loyal Volunteers); 13 talented, generous directors dedicated to SAC’s future and continued relevance in the Sedona community; and funding from the Kling Family Foundation, City of Sedona, Arizona Commission on the Arts, Sedona Community Foundation, Margaret T. Morris Foundation, Members and many more of you! Thanks to all of you who made this a successful year.

OCTOBER 18–25, 2014

The Sedona Arts Center proudly presents the 10th Annual Sedona Plein Air Festival, October 18–25, 2014. For seven days artists, art patrons, art collectors and art lovers can participate in exciting daily activities and events! The Festival opens with the popular Main Street Paint-Out where 31 festival artists share their talent all along uptown Sedona on both sides of 89A. This year’s new and exciting additions bring art and wine together with paint-outs at three vineyards and a special event at Alcantara Vineyards. Relish in paint-outs, displays of artwork with music, wine tastings, cooking demonstrations and wine pairing at this fall’s festival! Join us for this exciting weeklong adventure into art while the air is crisp, the evenings are cool and the October night sky is clear and expansive.


Saturday, October 18 

Sunday, October 19 

Tuesday, October 21

Wednesday, October 22

$40 per person - Buy tickets


Wednesday, October 22 

Thursday, October 23
@ Alcantara Vineyards
$75 per person - Buy tickets

Friday, October 24 

Saturday, October 25

See the full schedule of events online at SedonaPleinAirFestival.org


The annual Sedona Plein Air Festival is our largest event of the year. We are looking forward to going to new venues this year, featuring our local wineries. We couldn’t manage this diverse event without our loyal volunteers! The following is a list of volunteer needs. Call or email me early to be sure you get the position(s) you favor. Call 928-282-3809 x101 or email Sharon@SedonaArtsCenter.org.

Sales Staff
Oct 19, Sun – Oct 25, Sat: We will need volunteers to assist staffing the Plein Air Exhibition in the Special Exhibition Gallery and Theatre at the Arts Center. Shifts are 10:00 a.m.–1:30 p.m. and 1:30–5:00 p.m.
Oct 21, Tue in Jerome, art sales after the morning paint-out 1:00–4:30 p.m.
Oct 23, Thu at Alcantara Vineyard in Cottonwood, sales after paint-out 3:00–7:00 p.m.
Oct 24, Fri Arts Center Art Barn, Awards Night assist with sales 5:00–7:00 p.m.

Food and Beverage
Oct 18, Sat Arts Center Art Barn, assist with Opening Reception 4:30–8:00 p.m.
Oct 22, Wed Arts Center Art Barn assist with Reception 7:00–9:00 p.m.
Oct 24, Fri Arts Center Art Barn assist with Reception 3:30–8:00 p.m.

Event Staff
Oct 22, Wed at Page Springs Cellars 9:00–11:00 a.m.
Oct 23, Thu at Alcantara Vineyard 8:30–noon; and 2:00–4:00 p.m.
This would involve helping set up pop-up tents at offsite locations. Positioning event banners and parking guides at offsite locations.
Oct 22, Wed at Arts Center Theatre 6:00–7:00
Extra help will be needed on campus setting up tables and chairs for lectures and receptions.

An overview of the weeks’ events can be found by clicking here. This will be a great week with wonderful art and events for all to enjoy.

Vince Fazio, Director, School of the Arts


Bold Brush Plein Air
Shelby Keefe | October 15-17, 2014 | Tuition: $475

One of the biggest challenges for plein air painters is to successfully narrow down infinite amounts of detail and express the essence of a scene. Students will learn and apply strategies for simplification, value accuracy, compositional uniqueness and much more. Shelby will share her method of applying complimentary colors as an underpainting to the...

PAFThe Plein Air Palette
Scott Gellatly | October 19, 2014 | Tuition: $60

This five-hour afternoon workshop will follow the FREE lecture/demonstration Sunday morning from 10 - noon on Color Space, pigment history, and color palettes.This workshop is taught by Scott Gellatly, Product Manager for Gamblin Artists Colors...

PAFPainting Larger on Location
Jim McVicker | October 22-24, 2014 | Tuition: $525

Jim McVicker is this year's Keynote Speaker for the 10th Annual Sedona Plein Air Festival. He has been painting in the outdoors and from life in large and small format since the mid 70's. On the first morning of this workshop Jim will demonstrate his process for starting...

PAFLoosen Up Your Landscapes
Robert Burridge | October 27–29, 2014

Discover the actual painting "high" of Van Gogh, Manet, Monet and others. See for yourself why painting outdoors was (and still is) so popular. This on-location and studio painting workshop is for all levels of painters who want to learn the time-honored joy of paint sketching outdoors and finishing up in the studio.

PAFSedona Fall Colors - Watercolor or Oil
Betty Carr | October 27-31, 2014 | Tuition: $600

Learn to capture the beauty of light! Betty Carr teaches students to accurately portray the effect of light on any subject, both in oil and in watercolor. Students can work in either medium and will explore a variety of locations in beautiful Sedona. This weeklong workshop begins directly following the 10th Annual Sedona Plein Air Festival.

Shirley Eichten Albrecht, Gallery Director

One of my biggest challenges each month is to have fresh information for our newsletter readers. Since we are living the activities of the gallery every day, sometimes it is hard to see what is new and different. One of the most exciting things to happen is we have teamed up with Sedona 360 Photo to offer you an up-to-date view of our Fine Art Gallery in Uptown Sedona! Now when you Google search Sedona Arts Center and use the "see inside" feature, you can see our current exhibit! Give it a try! Click here to check it out!

Our show in October is “3Ds: Diverse, Dimensional and Dramatic.” Six artists bring a broad collection of styles, mediums and designs. Dennis Ott has been exploring alternative glazing techniques and has some unique ceramic pieces. Joanne Hiscox is always “over the top” with her glass work. Dramatic describes Sue Horine’s beaded jewelry whether it is a necklace, earrings, bracelet or belt buckle. Dee Durkee will have wall hangings and vessels that make a statement and Shermane Frei takes a piece of maple and turns the most exquisite pieces to look like basket. Finally, I will have work very unlike any I have done before using gourds and raku and antlers. This show will be unlike any you have seen at SAC before. You can check it out remotely by clicking on the link provided in the paragraph above, but nothing beats seeing artwork in person.

We are slowly bringing in the 16 artists who were juried into the gallery in our August jury process.  We want to congratulate them all and welcome them into the fold. The artists are: Elaine Belvin (Photography), Lanie Widmar (Watercolor), Katie Love (Photography), Joanne Agostinelli (Pastel), Nori Thorne (Pastel), Jack Jackson (Photography), Diane Sepanski (Jewelry), Mike Turner ((Digital Art), Melanie Gold (Monotype), Barbara Mallek (Mixed media), G. Eric Slayton (Oil), Rick Gandolfo (Oil), Julie Gilbert Pollard (Oil and Watercolor), Suzy Allan (Ceramics), Jim Schroeder (Oil) and Rhonda Davis (Ceramic). Come in and check out their work displayed throughout the gallery. Again, a big thank you to our jurors Norma Gibson, Thom Dougherty and Csaba Martonyi! They did a great job.

This month is a busy one with very little, if any, down time. We hope you will come visit and enjoy the art and fun activities.


Don’t miss First Friday, October 3, at Sedona Arts Center

Oct 3, 4:00 p.m. Poet’s Corner with Kate Hawkes, theatre arts professional and produced playwright, author, horsewoman, educator, personal guide and blossoming poet! Kate brings her energy, passion and stories to the ‘stage’ in Poets Corner at the Sedona Arts Center sculpture garden at 4:00 p.m.

Oct 3, 5:00–8:00 p.m. Gallery opening receptions, including The Northern Arizona Watercolor Society’s “Experimental Media” exhibition in the Special Exhibition Gallery; the Student Gallery in the Ceramic’s Studio, and the 3Ds show in the Fine Art Gallery.

Oct 15, 5:30–7:00 p.m. Book signing: Sedona’s Best Artists by Louise Sheldon MacDonald, profiles 38 fabulous artists of the Verde Valley. Meet the artists and author in the SAC Fine Art Gallery for this “after hours” celebration.

Oct 18–25, a weeklong celebration of plein air artists takes place throughout the Verde Valley. Click here for a schedule of events and locations.

Oct 25, Deadline to apply for the ArtBox Institute. Flagstaff Arts Council announces the 2015 ArtBox Institute!  The Arts Council calls all artists to apply!

The ArtBox Institute is a four-month professional development program for creatives, arts administrators, and artists of any medium, any age, at any stage of a career. The ArtBox Institute recognizes the value of artists to express the human spirit and the power of learning to expand their reach. ArtBox will provide participants the tools and resources to navigate the business challenges of the contemporary marketplace. The ArtBox is designed to be hands-on, interactive learning, where participants practice what they are learning in the classroom. Curriculum focuses on several primary areas including branding, verbal communication, website development, understanding financials and more.

The curriculum is a four-month program where instruction sessions take place for four hours each Wednesday evening between February 4 and May 20. The opening weekend retreat takes place on January 24-25.  Full participation is required.

The application deadline for the ArtBox Institute is October 25, 2014 and participants will be notified no later than December 1, 2014. Tuition for the Artbox Institute is $750. Applications can be found at http://flagartscouncil.org/artbox-institute.

To find out more information, contact Elizabeth Vogler at 928-779-2300 or evogler@flagartscouncil.org

Online Gallery Visit our Online Gallery to shop from home.

Sharon Manzke, Membership Coordinator

Welcome to the following new members.
Nubia Owens, Barkha Dall, Diane Sepanski, John and Lisa Hobson, Lourdes Jones, Richard Bank, Misty and John McLean, Susan Lehman, Alice Flitter, Jean Valence, Patricia Strainic, Charlotte Hosseini, Jane Petty, Jim and Nancy O’Hara, Alexandra Phelps, and Dr. Joyce Huesemann.

Look for much more in our upcoming newsletters! Past issues are archived on our website: [click here]












Gallery Exhibitions

Weekly Classes



Join the Fun!

Special Exhibitions


Plein Air Festival

Board of Directors

Member Events

Submission Guidelines

Field Expeditions

Loving Bowls

Annual Report

Business Member Links

Current Exhibit

Scholarship App



Art Matters Newsletter

Lucy's Blog

Travel & Lodging





Private Instruction


Gateway Links





Member Login My Account


Sedona Arts Center
15 Art Barn Road
Sedona, Arizona 86336
Map to the Sedona Arts Center

Mailing Address:
P.O. Box 569
Sedona, Arizona 86339

928.282.3809 | 888.954.4442
928.282.3865 Gallery
928.282.1516 fax





Copyright © Sedona Arts Center - All Rights Reserved. The content of this art site is owned exclusively by the Sedona Arts Center located in Sedona, Arizona. All artwork is the sole property of each respective artist. Any reproduction or other use of art images contained in this art center website without written permission of the respective artists is expressly prohibited. Site design, graphics and content created by Kelli Klymenko. Supported by generous grants from City of Sedona, Arizona Commision on the Arts, Sedona Community Foundation, National Endowment for the Arts, Arizona Community Foundation, Sedona Chamber of Commerce, Margaret T. Morris Foundation, Kiling Family Foundation, The Kieckhefer Foundation